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10:52 EST 25th February 2020 | BioPortfolio

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Showing "transADVANcis Marketing Research Consultoria" News Articles 1–25 of 28,000+

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Boosting the impact of consumer research in the world

(American Marketing Association) The authors urge consumer researchers to break their self-imposed boundaries in order to broaden their impact, lest they become irrelevant to non-academic marketing stakeholders and cede influence to non-marketing academic disciplines.


The truth about the marketing and promotion of medicines

Despite what critics say, the U.S. biopharmaceutical industry spends three times more on the research and development (R&D) of new treatments and cures than on the marketing and promotion of medicines. Misleading claims on how much is spent on marketing and promotion perpetuate a narrative riddled with inaccurate data and information and results in policy proposals that can harm pa...

Is pharma spending on marketing too low?

Many people view marketing as an inefficient waste of money. Without marketing, however, physicians and patients would not be aware of new products. Marketing is especially important for new pharmaceuticals. While the price of branded pharmaceuticals may be high in some cases, the marginal cost of production (not counting R&D costs) is low; and often…


In-Store Marketing Helps Get Kids Vaping

MONDAY, Aug. 26, 2019 -- E-cigarettes are enticing enough to young people with their fruit flavors and slick smoking devices, but new research suggests that marketing in retail stores may also encourage some teenagers to take up vaping. Researchers...

Cancer Research UK appoints new Executive Director of Fundraising and Marketing

Press release Cancer Research UK, the world’s largest charity dedicated to saving lives through research, has appointed Philip Almond as executive director of fundraising and marketing. "Fundraising underpins everything the charity achieves, and it will be a huge privilege to head up one of the most successf

Low-Cost Marketing of Stimulants to Physicians May Increase Rx Rates

TUESDAY, Feb. 18, 2020 -- Low-cost marketing to physicians may be driving up stimulant prescribing rates, according to a research letter published online Jan. 21 in JAMA Pediatrics. Scott E. Hadland, M.D., M.P.H., from Boston Medical Center, and...

The Rise Of RevOps: Rethinking The Structure Of Modern GTM Teams

Marketing and sales may have once been considered departments dominated by creativity and people skills, but today, marketing and sales look much more technical and operational due to the explosion of marketing applications.

People think marketing and political campaigns use psychology to influence their behaviors

A new study has shown that whilst people think advertising and political campaigns exploit psychological research to control their unconscious behaviours, ultimately they feel the choices they make are still their own. The research, led by Dr Magda Osman from Queen Mary University of London, asked people to volunteer everyday examples of when they feel …

Biopharma Increasingly Shifting Marketing Dollars to Digital Channels

The report found that currently biopharma puts about 20% of its marketing budget into digital marketing, but expects to increase that by more than 70% over the next six years.

E-cigarette marketing associated with subsequent experimentation among youth

1. Youth and young adults who had never used tobacco were surveyed on exposure to electronic cigarette (e-cigarette) marketing and electronic nicotine delivery system use twice over 1-2 years. The majority of respondents reported past-30-day marketing exposure. 2. Youth exposed to e-cigarette marketing had significantly increased odds of having experimented with e-cigarettes when surveyed a [̷...

Updox launches digital marketing services

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SCORR Marketing and the Conference Forum to Collaborate on CRAACO Conference

A Shared Mission of Unifying Clinical Research and Clinical Care SCORR Marketing, the leading full-service marketing and communications firm in the health science industry, and the Conference Forum, the leading

Insurance companies: Want to steal your competitors' customers?

(Institute for Operations Research and the Management Sciences) Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies to profitably 'steal' customers from their competitors.

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth

1. Youth (middle and high school students) and young adults (college students) who had never used electronic nicotine delivery systems (ENDS) but recalled exposure to ENDS marketing on baseline survey had higher odds of initiating ENDS use at 2.5-year follow-up, compared to those who did not recall marketing exposure. 2. ENDS marketing in retail stores […] Source: 2 Minute Medicine

EMA recommends Vitrakvi for EU marketing authorisation

The EMA has announced its approval for marketing authorisation in the EU for Vitrakvi (larotrectinib), used to treat solid tumours with a specific gene mutation. The post EMA recommends Vitrakvi for E

ACG Appoints New Chief Marketing Officer

Robertson will be responsible for marketing initiatives and growth across the group’s global focus markets

Women in Marketing Awards adds healthcare categories

The Women in Marketing network has added new healthcare categories to its annual awards, which take place in London and celebrate the achievements of women from around the globe in marketing, advertising and communications. Now in its ninth outing...

Cerner Appoints Darrell Johnson as First Chief Marketing Officer

Darrell Johnson, Senior Vice President & Chief Marketing Officer, Cerner – Former Medtronic executive Darrell Johnson joins Cerner as their first SVP and Chief Marketing Officer. – Johnson will oversee marketing, corporate communications and market intelligence in its next wave of growth to introduce its new solutions to the market. Cerner announced today it has ... Read More

SCORR Marketing Releases 7th Annual Report on Life Science Industry Marketing Trends

SCORR Marketing, a global health science marketing and communications firm, has released its seventh annual survey on marketing trends in the life sciences industry. This free, 30-plus-page report delivers evidence that marketers can use to drive st

The modern marketing maze

Marketing in our industry is not for the faint-hearted, although it is an area where dynamic teams can discover communicative muscles they never knew they had. As digital possibilities emerge at pace, the modern marketing maze offers exciting opportunities, but identifying them amid regulation and digital domination presents a formidable set of challenges. Challenges which, curiously, many relish....

Guide Marketing Communication Santé 2018

Le Guide Marketing Communication Santé 2018 édité par WEYOU GROUP recense les sociétés de conseil, de marketing, de communication et de relations publiques qui oeuvrent dans le champ du médicament et de ses acteurs, les laboratoires pharmaceutiques. Il est un document utile auquel Pharmanalyses et BioPharmanalyses participent conjointement pour établir un état des lieux de la […]

American Family Care Enlists 919 Marketing to Boost Franchise Development

BIRMINGHAM, Ala. (PRWEB) November 11, 2019 American Family Care , the nation’s leading provider of urgent care, accessible primary care and occupational medicine, is expanding its long-term partnership with 919 Marketing , a national content marketing and public relations company, to target...

FDA and EMA align on 90 percent of marketing authorisation decisions

A study has found that between 2014 and 2016, the EMA and FDA had very little divergence in their marketing authorisation decisions. The post FDA and EMA align on 90 percent of marketing authorisation decisions appeared first on

STAT Plus: Sun Pharma sales rep claims he was fired for complaining about off-label marketing

The employee contends company policy prohibiting illegal marketing was ignored and a supervisor “expressly directed” him to “do whatever is needed."

SCORR Marketing and ACT Release Clinical Research Salary Report

SCORR Marketing, a global health science communications firm, has released a life sciences industry salary and employee satisfaction survey report. Produced with Applied Clinical Trials, this free information is unavailable elsewhere. It will help


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