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03:21 EST 8th December 2019 | BioPortfolio

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Showing "transADVANcis Marketing Research Consultoria" News Articles 1–25 of 26,000+

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The truth about the marketing and promotion of medicines

Despite what critics say, the U.S. biopharmaceutical industry spends three times more on the research and development (R&D) of new treatments and cures than on the marketing and promotion of medicines. Misleading claims on how much is spent on marketing and promotion perpetuate a narrative riddled with inaccurate data and information and results in policy proposals that can harm pa...


Is pharma spending on marketing too low?

Many people view marketing as an inefficient waste of money. Without marketing, however, physicians and patients would not be aware of new products. Marketing is especially important for new pharmaceuticals. While the price of branded pharmaceuticals may be high in some cases, the marginal cost of production (not counting R&D costs) is low; and often…

In-Store Marketing Helps Get Kids Vaping

MONDAY, Aug. 26, 2019 -- E-cigarettes are enticing enough to young people with their fruit flavors and slick smoking devices, but new research suggests that marketing in retail stores may also encourage some teenagers to take up vaping. Researchers...


Cancer Research UK appoints new Executive Director of Fundraising and Marketing

Press release Cancer Research UK, the world’s largest charity dedicated to saving lives through research, has appointed Philip Almond as executive director of fundraising and marketing. "Fundraising underpins everything the charity achieves, and it will be a huge privilege to head up one of the most successf

MUSCLE MAKER GRILL APPOINTS CHIEF MARKETING OFFICER

Aimee Infante, VP of Marketing promoted to CMO to lead company marketing strategy Burleson, TX, May 10, 2019 (GLOBE NEWSWIRE) Read more...

Biopharma Increasingly Shifting Marketing Dollars to Digital Channels

The report found that currently biopharma puts about 20% of its marketing budget into digital marketing, but expects to increase that by more than 70% over the next six years.

Juice Plus+: Good Marketing, Not Good Science

Juice Plus+ is a multilevel marketing company selling fruits and vegetables that they have reduced to a powder and put into capsules. It's clever marketing using deceptive advertising. There is no scientific evidence that it benefits health.

SCORR Marketing and the Conference Forum to Collaborate on CRAACO Conference

A Shared Mission of Unifying Clinical Research and Clinical Care SCORR Marketing, the leading full-service marketing and communications firm in the health science industry, and the Conference Forum, the leading

E-cigarette marketing associated with subsequent experimentation among youth

1. Youth and young adults who had never used tobacco were surveyed on exposure to electronic cigarette (e-cigarette) marketing and electronic nicotine delivery system use twice over 1-2 years. The majority of respondents reported past-30-day marketing exposure. 2. Youth exposed to e-cigarette marketing had significantly increased odds of having experimented with e-cigarettes when surveyed a [̷...

AMA honors research on how mindfulness helps consumers decision making

(American Marketing Association) Award-winning research shows that a mindfulness approach can be used to help consumers self-regulate choices to be more consistent with their values and preferences.

Insurance companies: Want to steal your competitors' customers?

(Institute for Operations Research and the Management Sciences) Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies to profitably 'steal' customers from their competitors.

The common wisdom about marketing cocreated innovations is wrong

(American Marketing Association) A new study in the Journal of Marketing finds that companies can improve consumer adoption and accelerate product takeoff of cocreated innovations through a novel communication strategy that creates inconsistency or a mismatch between the creator's and the company's messages.

Updox launches digital marketing services

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth

1. Youth (middle and high school students) and young adults (college students) who had never used electronic nicotine delivery systems (ENDS) but recalled exposure to ENDS marketing on baseline survey had higher odds of initiating ENDS use at 2.5-year follow-up, compared to those who did not recall marketing exposure. 2. ENDS marketing in retail stores […] Source: 2 Minute Medicine

EMA recommends Vitrakvi for EU marketing authorisation

The EMA has announced its approval for marketing authorisation in the EU for Vitrakvi (larotrectinib), used to treat solid tumours with a specific gene mutation. The post EMA recommends Vitrakvi for E

Rite Aid names chief marketing, merchandising officer

Erik Keptner joins Rite Aid as chief ma

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Women in Marketing Awards adds healthcare categories

The Women in Marketing network has added new healthcare categories to its annual awards, which take place in London and celebrate the achievements of women from around the globe in marketing, advertising and communications. Now in its ninth outing...

Airbnb vs. hotels: New research sheds light on how they can compete and benefit

(Institute for Operations Research and the Management Sciences) Researchers from the Tepper School of Business at Carnegie Mellon University published new research in the INFORMS journal Marketing Science which sheds new light on the impact Airbnb and similar 'sharing economy' companies are having on the hospitality industry. The findings suggest that in some cases, the presence of Airbnb can hel...

Cerner Appoints Darrell Johnson as First Chief Marketing Officer

Darrell Johnson, Senior Vice President & Chief Marketing Officer, Cerner – Former Medtronic executive Darrell Johnson joins Cerner as their first SVP and Chief Marketing Officer. – Johnson will oversee marketing, corporate communications and market intelligence in its next wave of growth to introduce its new solutions to the market. Cerner announced today it has ... Read More

The modern marketing maze

Marketing in our industry is not for the faint-hearted, although it is an area where dynamic teams can discover communicative muscles they never knew they had. As digital possibilities emerge at pace, the modern marketing maze offers exciting opportunities, but identifying them amid regulation and digital domination presents a formidable set of challenges. Challenges which, curiously, many relish....

Legalized recreational marijuana a substitute for alcohol, but not tobacco

(Institute for Operations Research and the Management Sciences) The recent wave of recreational cannabis legalization across the US could generate $22 billion in sales per year, but not everyone is happy about it. New research in the INFORMS journal Marketing Science shows the alcohol industry could be impacted when the substance is legalized.

Guide Marketing Communication Santé 2018

Le Guide Marketing Communication Santé 2018 édité par WEYOU GROUP recense les sociétés de conseil, de marketing, de communication et de relations publiques qui oeuvrent dans le champ du médicament et de ses acteurs, les laboratoires pharmaceutiques. Il est un document utile auquel Pharmanalyses et BioPharmanalyses participent conjointement pour établir un état des lieux de la […]

American Family Care Enlists 919 Marketing to Boost Franchise Development

BIRMINGHAM, Ala. (PRWEB) November 11, 2019 American Family Care , the nation’s leading provider of urgent care, accessible primary care and occupational medicine, is expanding its long-term partnership with 919 Marketing , a national content marketing and public relations company, to target...

FDA and EMA align on 90 percent of marketing authorisation decisions

A study has found that between 2014 and 2016, the EMA and FDA had very little divergence in their marketing authorisation decisions. The post FDA and EMA align on 90 percent of marketing authorisation decisions appeared first on

'Meet PillPack': Amazon rolls out Rx delivery direct marketing

The marketing provides a peek behind the curtain of the famously secretive e-commerce giant, which has edged into healthcare in recent years.


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