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Emerging markets experts share experience
Last week I asked a sample of people with experience working in industry and healthcare in emerging markets for their opinions.
This was to establish to what extent they are comfortable with their market access approaches and payer marketing strategies in the key growth ecomomies.
I got some really interesting responses that I would like to share with you.
You can download the full report from the Payer Strategies for Emerging Markets Library, but I wanted to give you an example of the sort of things it revealed.
Of the drug developers, academics, payers and solution providers asked, 100% of them agreed that in the next five years, the emerging markets will make up over a third of pharmaceutical company revenue.
When questioned on the barriers of growth in emerging markets, over a third thought that weak industry-payer partnerships were one of the main challenges holding them back.
Although this statistic is not, in itself, that surprising, the spread of answers given by the remaining two thirds certainly is interesting:
Hopefully you’ll find it interesting, as it will certainly give you a good idea of what people working in the Market Access space really think about the emerging markets.
The agenda for the upcoming Payer Strategies for Emerging Markets meeting (Philadelphia, 30 July-1 August) has been designed to address these challenges. So have a look at the brochure if they resonate with your work in this field.Katie Draper email@example.comNEXT ARTICLE
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