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EMERYVILLE, Calif., July 20, 2015 (GLOBE NEWSWIRE) -- Amyris, Inc. (Nasdaq:AMRS), the industrial bioscience company, today announced the official launch of its Muck Daddy™ High Performance Hand Cleaner by teaming up with former Chicago Bears linebacker Brian Urlacher to celebrate the hard-working professionals who keep America's motors running. Muck Daddy has created and is hosting a first-of-its-kind Mechanic Appreciation Day in Chicago on July 26, 2015. Urlacher, an eight-time Pro Bowler and 13-year veteran player for the Bears before retiring at the end of the 2012 season, will join Muck Daddy in recognizing the hard work of mechanics at this special invitation-only event.
Leading up to this event, Muck Daddy's Street Team has been visiting automotive service shops in the Chicago area to demonstrate Muck Daddy's excellent performance against competing products. The reception to the product in Chicago has been very positive and has helped build pre-launch product shipments. Although order processing has only been enabled by Amyris since July 15, 2015, and marketing has been limited mostly to the Chicago area, shipments have already surpassed 3,000 units.
"We are very pleased with the initial pre-launch market response to Muck Daddy and delighted to join Brian Urlacher in celebrating the hard work of mechanics at this event," said John Melo, President & CEO of Amyris. "We believe Muck Daddy is the leading product when it comes to better meeting the needs of the more than 10-million industrial workers who get their hands dirty with oil and grease every day. We are in active discussions with several potential global sales & distribution opportunities for Muck Daddy and consider this our fastest product start. Muck Daddy is a great example of our belief that products can be the best performing in their class, a great value for the user and also better for our planet."
You Muck Up - We Clean Up
Muck Daddy is a high performance, fast-acting hand cleaner with pumice that works as hard as you do, removing oil, grease, and grime without stripping or drying out your hands. Our patented grease-cutting ingredient, derived from renewably-sourced sugarcane, replaces harsh, bad-smelling petroleum solvents for quick, effective cleaning without compromise. The advanced formula also moisturizes and conditions skin, so hands are smoother and appear less cracked. It leaves your hands smelling fresh and looking and feeling great, so you can make a clean break from your dirtiest work.
Muck Daddy is initially available online at muckdaddy.com with nationwide distribution occurring now through U.S. Autoforce, which has market access to over 35,000 automotive aftermarket and industrial outlets.
Muck Daddy™ logo:
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Muck Daddy Car™ car shot:
About Muck Daddy
The Muck Daddy brand was created to deliver better cleaning solutions to the broad range of people who get dirty at work. Muck Daddy knows that the hands of America's skilled workforce are their most important tools, and they're the gears that keep our economy running. Traditional cleaning formulas can leave hands cracked and chapped, feeling raw, stained black and smelling of oil. Our proprietary complex of bio-based solvent and skin conditioning ingredients will be the cornerstone of our product line, beginning with our first product launch, Muck Daddy High Performance Hand Cleaner with Pumice. This innovative cleaner complies with new, strict VOC regulations, smells fresh, is sustainably made, and doesn't irritate skin, but rather improves the condition of hands…all while effectively cleaning the muckiest messes! Muck Daddy believes that hard-working people deserve better than they've had, and they shouldn't have to sacrifice their hands in the course of doing their duties. We want to give people the best tools to do their jobs, and support them in being everything else they are, with No Compromise®.
More information about Muck Daddy is available at www.muckdaddy.com.
Amyris is the integrated renewable products company that is enabling the world's leading brands to achieve sustainable growth. Amyris applies its innovative bioscience solutions to convert plant sugars into hydrocarbon molecules, specialty ingredients and consumer products. The company is delivering its No Compromise® products in focused markets, including specialty and performance chemicals, fragrance ingredients, and cosmetic emollients. More information about the company is available at www.amyris.com.
Amyris, the Amyris logo, Muck Daddy, the Muck Daddy logo, and No Compromise are trademarks or registered trademarks of Amyris, Inc. All other trademarks are trademarks of their respective owners.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
CONTACT: Peter DeNardo Director, Investor Relations and Corporate Communications Amyris, Inc. +1 (510) 740-7481 firstname.lastname@example.org email@example.comNEXT ARTICLE
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