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Dublin, July 22, 2015 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/s9wtfk/hot_drinks_market) has announced the addition of the "Hot Drinks Market in the US 2015-2019" report to their offering.
The report, Hot Drinks Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the US. It provides details about the existing market landscape and the growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market.
Hot drinks are classified into three: coffee, tea, and other hot drinks. The US is always considered as the first mover in terms of technological innovations, and this does not change in case of the hot drinks market in the country. Market vendors are launching new flavors and innovative products, coupled with the changing lifestyle in the country. In the US, consumption of hot tea among the aging population is high due to its health benefits, whereas coffee is popular as a social drink.
The import of organic beverages in the US has been on the rise in recent years. The organic tea and organic coffee markets have experienced faster growth than the organic soft drinks market, which indicates that the market is increasingly receptive to healthy options. Organic tea and coffee have considerable appeal on the premium goods front; consumers accept these products despite their high costs.
According to the report, the growth of the market is primarily driven by premiumization and demand for convenience brought about by the increasingly busy lifestyles of consumers and a growing willingness to spend on premium products. Many vendors are introducing innovative products such as coffee bags, tea infusers, coffee pods, and coffee capsules. They are also manufacturing products specifically for children, especially tea.
Further, the report states that the growing preference for iced tea and other carbonated beverages poses significant threats to the market. Rise in temperatures due to climate change will likely result in increased demand for such cold drinks and affect the hot drinks market negatively.
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For more information visit http://www.researchandmarkets.com/research/s9wtfk/hot_drinks_market
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