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ALEXANDRIA, Va., Aug. 5, 2015 (GLOBE NEWSWIRE) -- Fishbowl, the leading provider of a marketing analytics platform to the restaurant industry, today announced the opening of its Silicon Valley R&D center. Under the leadership of Chief Technology Officer Sanjog Gad, a Silicon Valley veteran, Fishbowl will expand its team of experts in Big Data and machine learning technologies and strengthen its relationships with Hadoop distribution partners. Along with its existing R&D team on the east coast, the group will focus on the expansion of the company's predictive analytics platform, as well as on further integration of its analytics applications with Fishbowl's messaging, social, and promotions management solutions. According to Gad, "The restaurant industry is moving rapidly to adopt analytics to better understand their guests, drive incremental sales and measure the impact of their marketing spend on profitability. By opening a second office in Silicon Valley, we will accelerate the innovation we deliver to clients."
This investment comes on the heels of Fishbowl's recent purchase of predictive analytics firm Czar Metrics. The company has expanded its analytics capabilities to include menu optimization, pricing, operations, and trade area analysis. All of these investments underscore the company's commitment to help the restaurant industry move into the world of data driven decision making. "The restaurant industry has overwhelming challenges in making sense of its myriad data sources," said Dev Ganesan, CEO of Fishbowl. "At the same time, it's the largest growth opportunity the C-suite has ever seen. As the industry's longtime trusted partner, we are focused on delivering the analytics solutions and insights that will enable our clients to take advantage of this growth opportunity and to create sustainable competitive advantage for themselves."
Fishbowl helps restaurants leverage data to drive predictable sales growth. The company's closed loop restaurant marketing analytics SaaS platform is highly scalable and ingests data easily from all key client sources, including email, SMS, social, online ordering, loyalty programs, POS systems, reservations, and more. The guest-centric platform uses industry-specific proprietary algorithms to provide clients with actionable guest insights for deeper customer relationships that drive business growth. It also helps clients measure the impact of marketing and operational decisions on profitability.
Fishbowl serves over 65,000 restaurants with benchmarked solutions and best practices. The company manages the industry's largest guest database with over 160 million opt-in members and has strategic partnerships with OpenTable, Coca-Cola, the National Restaurant Association, and the State Restaurant Associations. The company integrates its software with key third parties, including POS manufacturers. Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley and London.
Contact the company at www.fishbowl.com or 1-800-836-2818. Follow our blog at www.fishbowl.com/blog/. Visit our Twitter at https://twitter.com/Fishbowlinc or our LinkedIn at https://www.linkedin.com/company/fishbowl-marketing.
CONTACT: Janet Hall Fishbowl email@example.com (703) 835-3421, x234NEXT ARTICLE
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