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EMERYVILLE, Calif., Aug. 5, 2015 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), an enterprise software company for brand advertising, announced that it has certified over 250 marketers on the company's software.
Launched in November of 2014, TubeMogul's Client Certification Program is a formal accreditation that the company offers clients who have demonstrated knowledge of the programmatic media space and mastery of TubeMogul's platform.
Since launch, the program has expanded globally, with the completion of successful academies in Canada, Europe and Southeast Asia. In post-training surveys, over 98% of attendees reported that they "would recommend this program to others in the industry." Several brands and agencies are even making the program part of their on-boarding process for new hires.
"We're proud of the early success of this program," said Michelle Chen, Director of Learning & Development at TubeMogul. "Given the rapid pace of change in technology and brand advertising, this program provides a much-needed forum for education and collaboration among peers."
The attendees of TubeMogul's Client Certification Program reflect the diversity of company's clients, from trading desks looking to deepen their knowledge of TubeMogul's platform to brands weighing different models.
Brands certified include Lenovo EMEA and Ubisoft Entertainment, Inc – Ubisoft Canada. Agencies and trading desks include Compass Point Media at Mithun, Empower MediaMarketing, Gateway Media and Total Media.
"To ensure our clients are able to get the most out of their marketing investments, we are vested in staying at the forefront of programmatic buying. TubeMogul has been a valuable partner in helping our team to strategically utilize demand-side platforms," said Melissa Schoenke, EVP, Managing Director at Compass Point Media.
"I really enjoyed TubeMogul Academy because it gave me the opportunity to interact and learn from industry experts, including brand marketers, agencies leaders, and TubeMogul engineers," said Lindsay Pullins, Associate Director of Programmatic Buying and Digital Media at Empower MediaMarketing. "I was really excited to share what I learned at TubeMogul Academy with my team."
"Digital video advertising is so important, and growing so fast, that it is imperative that an advertising agency have the best tools and resources to execute for their clients," said Kurt Snow, Vice President at political agency Gateway Media. "TubeMogul is the best-in-class video advertising platform, but there are so many in-depth tools that it really does require sitting down for a couple of days to be able to understand them all and put them to good use. The TubeMogul training was comprehensive, thorough and fun. Thank you TubeMogul!"
"This program was a great opportunity to interact with experts on specific topics and directly provide feedback," said Jayne Knobbs, EMEA Digital Marketing Manager at Lenovo. "I would recommend it to any brand marketer looking to learn more about programmatic buying or TubeMogul's platform in particular."
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
About TubeMogul's Client Certification Program
TubeMogul's Client Certification Program consists of three separate tracks comprised of more than 20 classes. The Business Module, designed for media sales managers, provides a history of the digital ad industry, current trends, challenges and emerging solutions for brand marketers. The Software Module, designed for media traders and planners in ad operations, provides in-depth platform training to successfully execute campaigns. The BrandSuite Module provides individual diplomas for mastery of specific product tools within TubeMogul's platform.
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