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San Francisco, CA--(Marketwired - August 11, 2015) - Clinical research professionals from around the globe gathered in Washington D.C. this June for the 51st
annual DIA meeting. Medrio Inc., a San Francisco-based provider of electronic data capture (EDC) software, set itself apart from the hundreds of companies exhibiting at the conference through its uniquely fun and fresh booth display and clear commitment to customer satisfaction.
Medrio attracted crowds of visitors at DIA with its colorful, presidentially themed booth, which featured a larger-than-life animatronic bulldog representing the company's newest mascot, a French bulldog named Francois. In a highly conservative and reserved industry, Medrio's whimsical marketing style is distinctive, reflecting the company's unconventional, progressive cloud-based EDC solution.
Medrio also distinguished itself by making special efforts to strengthen its relationships with existing customers. In fact, Medrio hosted a special activity, called Meet the Veep, just for current users of their software. This special activity allowed current customers to meet one on one, for up to an hour, with Scott Weidley, the company's Vice President of Sales, Marketing, and Customer Success. Scott met with over 30 customers to discuss research challenges, new Medrio features, and the future of EDC.
Medrio's Meet the Veep sessions are illustrative of the company's dedication to understanding customer needs. Scott Weidley explains Medrio's customer-centric approach as follows: "We strive to put the customer at the center of our decision making process and believe there's no better way to understand our customers' needs than to spend time talking to them. I created Meet the Veep as yet another way to connect with customers on a personal level and get a clear understanding of the challenges they face." Scott went on to explain that the time he spent with customers was highly beneficial; even though he spoke to dozens of individuals, he felt that each conversation taught him something new.
After the success of Medrio's Meet the Veep sessions at DIA 2015, Medrio plans to continue the initiative at future conferences and events. If you'd like to schedule a one-on-one appointment with VP Scott Weidley, simply email firstname.lastname@example.org.
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