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Jaybird releases next generation of wireless sports ear buds

20:00 EDT 11 Aug 2015 | Globe Newswire

SALT LAKE CITY, Aug. 12, 2015 (GLOBE NEWSWIRE) -- Premium lifestyle brand Jaybird has launched X2, the second generation of the bestselling sport headphones BlueBuds X, in Best Buy stores across North America. X2 is the latest in Jaybird's ongoing effort to own the wireless sports audio space. "We can't wait to get these to our fans." said Jaybird CMO Rene Oehlerking. "We've improved on BlueBuds X in every way."

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X2 includes three sizes of Comply Sport memory foam ear tips, previously sold as an aftermarket accessory. Other improvements include upgraded ear fin ergonomics, further refinement of the sound profile, and a new line of color options. X2 is currently available in Best Buy stores across North America and at JaybirdSport.com, and will be available in other major retailers in September of 2015. X2 sells for $179.95 USD.

Features

Enhanced Bluetooth Audio- Jaybird developed its own codec for decoding the audio with an enhanced bit rate. The result is crystal clear Bluetooth audio, which rivals leading wired headphones. Jaybird calls the technology Shift Premium Bluetooth Audio. X2 leads the wireless sport category with top-shelf audio performance.

Fashion, Form, & Function- X2 features a circuit board layout that wraps back on itself into a small form factor with a matching sized battery in the corresponding ear. This functional and stylish design, pioneered in BlueBuds X, is now the benchmark for imitation. X2s come in six vibrant colors to match any style, and are coated in a durable soft-touch matte finish. They are the smallest and most fashionable sport wireless headphones on the market.

Extended Battery- While making the smallest-in-class Bluetooth headphones, Jaybird also designed and tuned the product to operate using less power resulting in category-leading 8 hours of play time. Users can listen all day, or enjoy a full week of workout sessions. Jaybird calls this Battery HD.

Enhanced Bluetooth Signal- X2 features what Jaybird calls SignalPlus, an innovative product architecture and antenna design that eliminates cross-body signal interference and dropout. It's a significant breakthrough and meaningful benefit for active people who become Jaybird brand evangelists once they experience zero-signal-loss for themselves.

Versatile Wear Options- X2's earphone housing is designed to allow the user to wear the product under-ear, or over-ear with reduced cord length through a cord management clip system. Jaybird calls this X-Fit™. Over-ear lifts the cord off the neck and provides the most liberating sports music experience. This has been a huge hit with runners as they acknowledge Jaybird's unique innovation around consumer insight. The under-ear wearing style offers users a non-sports looking product for a more traditional everyday use-case. This configuration is ideal for hands-free phone calls.

Secure Fit- Jaybird's patented redesigned ergonomic ear fins ensure the highest level of comfort and a superb fit for any activity.

Sweat-Resistant- Improved sweat protection means that X2 takes Jaybird's legendary durability to the next level. All of X2's components are treated to ensure the highest standard of sweat resistance. Jaybird backs this up with a lifetime sweat proof warranty.

Comply Memory Foam Ear Tips- Jaybird has now includedPremium Comply foam sport ear tips with X2. These tips are exclusively designed for Jaybird X2, delivering maximum noise isolation, fit, and comfort.

Software Updates- Per consumer preference, X2 software updates allow for seamless volume control and an uninterrupted listening experience.

Carrying Case- X2's redesigned sport silicone carrying case is big enough to fit buds and all in-box accessories comfortably and stylishly in a compact package.

About Jaybird

Established in 2006, Jaybird is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Jaybird makes premium market leading sports tech products to inspire people to be active and empower them to improve their lives. Jaybird is known primarily for its innovations in the Bluetooth headphone market. Jaybird is one of the fastest growing private companies in the world, ranked in the Inc. 5000 three times running (currently 392nd nationally, 13th in Utah), and the third top premium sport headphone brand in the US behind only Beats (Apple) and Bose. For more information, please visit www.JaybirdSport.com

A photo accompanying this release is available at:

http://www.globenewswire.com/newsroom/prs/?pkgid=35097

CONTACT: Jackson Carpenter
         Jaybird PR & Marketing Specialist
         +1.435.659.1642
         Jackson@JaybirdSport.com
         
         Please contact for review units or media inquiries.
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