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SOURCE: Brown-Forman Corporation
SoberRide®, Greater Washington’s popular free safe ride service to prevent drunk driving will now be solely available via the Lyft mobile app ride-sharing platform.
Officials with the nonprofit Washington Regional Alcohol Program today announced a partnership with the ridesharing service Lyft to provide WRAP’s SoberRide® service in the Washington-metropolitan area through 2017.
The collaboration, billed by both organizations as an “anti-drunk driving and pro-safety partnership” kicks-off officially with this month’s St. Patrick’s Day holiday when Lyft will provide SoberRide® trips to would-be drunk drivers throughout Greater Washington beginning at 4:00 p.m. on Friday, March 17 (St. Patrick’s Day) and continue until 4:00 am on Saturday, March 18, as a way to keep local roads safe from impaired drivers during this traditionally high-risk holiday.
KEYWORDS: Media & Communications, Business & Trade, responsible drinking, Brown-Forman, Lyft, SoberRide, Alexandria News
Original Article: Greater Washington SoberRide® Program Partners with LyftNEXT ARTICLE
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