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Why the 'peculiar' stands out in our memory

05:27 EDT 19 Jun 2017 | Science Daily

Memories that stick with us for a lifetime are those that fit in with a lot of other things we remember -- but have a slightly weird twist. It's this notion of 'peculiarity' that can help us understand what makes lasting memories.

Original Article: Why the 'peculiar' stands out in our memory

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