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Yarraman flu or horse flu? Words and graphics influence willingness to vaccinate

08:00 EDT 21 Jun 2017 | Medical Xpress

"Yarraman flu is a virus quickly infecting the U.S. ...." The mock announcement was enough to make readers worry. But when the name of the hypothetical illness was changed to "horse flu", the news elicited a different reaction. Readers were not as concerned, and reported being less motivated to get a vaccine that would prevent them from contracting the illness.

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