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(University of Illinois at Urbana-Champaign) Ads with sexual appeals are more likely to be remembered but don't sell the brand or product, according to a meta-analysis of nearly 80 advertising studies, published online this week by the International Journal of Advertising. Researchers found no positive effect on study participants' ability to remember the brands featured in such ads or on their intention to buy the product. The research was led by University of Illinois advertising professor John Wirtz.
Original Article: Research suggests sexual appeals in ads don't sell brands, productsNEXT ARTICLE
The World Health Organization (WHO) definition of sexual health; "the state of physical, emotional, mental and social well-being related to sexuality; it is not merely the absence of disease, dysfunction and infirmity. Sexual health requires a posit...