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With the recent approval of Celltrion's Truxima, all eyes are on biosimilar oncology monoclonal antibodies mAbs. Experts say they're the next frontier in the European biosimilars market, but warn that they may not achieve widespread uptake unless stakeholders can put doctors' and patients' biggest concerns to rest. Just what are those concerns? Who should lead the education initiative? What will it take to close the information gap?
Future of Biosimilars: Europe 2017 offers a step by step walkthrough of key developments in the European biosimilars market, as well as future challenges and opportunities. 11 respected industry experts weigh in on adoption and pending approvals, policy and regulation, the evolving role of payers and patients, and the urgent need for more and better education. You'll also hear about promising future targets for manufacturers, noteworthy trends, upcoming events, and more.
Why education needs to be Pharma's top priority
Biosimilars have come a long way in Europe, but persistent misconceptions threaten to undermine their progress. Clear, accessible explanations of what biosimilars are, how they're approved, and how they compare to branded medication are essential. Equally important is ensuring that stakeholders all understand key concepts like switching, interchangeability, and substitution. Closing the information gap is the only way to ensure that physicians are comfortable prescribing biosimilars and, more importantly, payers are comfortable granting formulary status.
Key Questions Answered by this report:
The 11 industry experts we interviewed for this report either have direct experience in the development and/or commercialisation of biosimilars, or are considered experts in the field. To enable them to express candid views, some respondents have chosen to remain anonymous.
4 Key Quotes
We believe the number one priority in any educational effort is to bring biosimilar science to the patients and the medical community in a simple, understandable way, making them aware of what is possible using modern technology. Rdiger Jankowsky Managing Director, Cinfa Biotech
Education can rapidly remove a lot of the concerns that physicians, patients, payers and pharmacists have about using biosimilars. It is important to take all stakeholders on this journey. Carol Lynch Global Head of Biopharmaceuticals, Sandoz
Companies will provide information, but when the payers, patient groups and medical societies take ownership, there is more trust in the information. Regulators could take a role, but I think they do quite a good job now with all of the publications that emerge from the EMA and EC [European Commission]. Critically, all of the information that gets published needs to be understandable by the average person. Carsten Brockmeyer CEO, Formycon
I think people can learn from what happened with generics in the 1980s, how they were faced resistance and then eventually got accepted. Now almost 90 percent of drugs prescribed are substituted generic drugs. Rakesh Dixit VP RD, MedImmune
Who Would Benefit from This Report?
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