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Is lack of experience hurting doctors' perceptions of your brand?
Lack of experience may be keeping two melanoma treatments from earning higher satisfactions scores. Results of our survey show that USbased medical oncologists and dermatooncologists are optimistic about these two drugs, but haven't had many opportunities to prescribe them. Meanwhile, the top 2 brands are comfortably ahead thanks mainly to widespread perceptions about their clinical effectiveness and benefit to patients.
Find out how doctors rate your brand, get insight into why, and learn what you can do to boost your satisfaction score in FirstView's NPS+ Melanoma 2017 US.
Building on the respected net promoter score NPS, the report compares eight major melanoma drugs with easytouse KPIs that highlight ways you can improve brand health. You'll also see how loyal doctors are to your brand, learn which promotional messages resonate best, and get doctors' candid thoughts in a unique Brand DNA section.
Insight into 7 Major Melanoma Brands
A Report Based on Expert Knowledge
We surveyed 100 USbased medical oncologists and dermatooncologists chosen from the largest community of validated physicians in the world. The same community that pharma market researchers trust for reliable, fast intelligence.
We conducted the survey between May 3rd and 9th, 2017.
Explore Important Brand Loyalty Issues
NPS+ Melanoma 2017 US explores key issues affecting brand loyalty for drug manufacturers. You'll learn:
What is Net Promoter Score?
NPS is a customer loyalty metric developed by and a registered trademark of Fred Reichheld, Bain Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article One Number You Need to Grow.
How does NPS work?
NPS measures overall brand satisfaction and loyalty by asking one simple question:
"How likely are you to recommend this brand to a colleague?"
Responses given on a scale of 0 not at all likely to 10 extremely likelyare used to classify respondents into 3 categories:
How is NPS calculated?
The percentage of detractors the percentage of promoters = NPS.
For example, 25% Promoters, 55% Passives and 20% Detractors give you an NPS of +5.
NPS can range from 100 everybody is a Detractor to +100 everybody is a Promoter. The higher the score the healthier the brand.
What is FirstView NPS+?
NPS+ turns your Net Promoter Score into actionable information by answering key questions about brand loyalty.
Each NPS+ report examines doctors' relationships with the brands used to treat a major disease areameasuring brand loyalty and showing you how it affects your market share. NPS+ also examines brand DNA, revealing in doctors' own words what brands mean to them.
Instead of one simple metric, NPS+ gives you a detailed picture of brand health that highlights areas for improvement, and helps you see exactly what steps you need to take next.
MONEY BACK GUARANTEE!
At FirstWord, we stand behind our reports. If you're not completely satisfied, we'll refund your money. Guaranteed.
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Original Article: NPS+ US [Melanoma] [Report Updated: 01062017] Prices from USD $2575NEXT ARTICLE
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