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Losing share to competitors? Understanding market barriers can help close the gap
Haemophilia A treatment is a highly competitive market in the EU5 countries, where market shares for several of the brands we surveyed are very close. Understanding the market barriers that prevent doctors from prescribing your brand is essential if you want to build a lasting competitive advantage.
Learn how 7 barriers affect your market share, see who you take share from, and who gets your lost share in Market Access Impact: Haemophilia A EU5.
Based on a survey of 150 haematologists, the report covers 9 major therapies from Bayer, CSL Behring, Novo Nordisk, Octapharma, Pfizer, Shire, Swedish Orphan Biovitrum.
Insight into 9 Major Haemophilia A Drugs
Exploring Market Access Barriers
Market Access Impact: Haemophilia A EU5 explores key issues affecting drug manufacturers. You'll learn:
How barriers affect market access:
How barriers affect your brand:
A Report Based on Expert Knowledge
We surveyed 150 medical haematologists30 from each EU5 country France, Italy, Germany, Spain, UKchosen from the largest community of validated physicians in the world.
All respondents have:
We conducted the survey between May 2nd and 10th, 2017.
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FirstWord Reports deliver timely, needtoknow intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.NEXT ARTICLE
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