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Losing share to competitors? Understanding market barriers can help close the gap
Haemophilia A treatment is a highly competitive market in the US, where half of the 8 brands we surveyed have nearly equal market share. Understanding the market barriers that prevent doctors from prescribing your brand is essential if you want to build a lasting competitive advantage.
Learn how 7 barriers affect your market share, see who you take share from, and who gets your lost share in Market Access Impact: Haemophilia A US.
Based on a survey of 100 USbased haematologists, the report covers 8 major therapies from Bayer, Bioverativ/Biogen, CSL Behring, Novo Nordisk, Pfizer, and Shire.
Insight into 8 Major Haemophilia A Drugs
Exploring Market Access Barriers
Market Access Impact: Haemophilia A US explores key issues affecting drug manufacturers. You'll learn:
How barriers affect market access:
How barriers affect your brand:
A Report Based on Expert Knowledge
We surveyed 100 USbased haematologists, chosen from the largest community of validated physicians in the world.
All respondents have:
We conducted the survey between May 2nd and 10th, 2017.
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FirstWord Reports deliver timely, needtoknow intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.NEXT ARTICLE
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