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Market barriers may be costing you share, but perception could be the bigger problem
Market barriers affect nearly 25% of growth hormone prescriptions in the EU5 countries. Most brands lose market share because of them, but for some brands, perception may be an even bigger problem. As many as 16% of the doctors we surveyed either wouldn't prescribe these brands, or simply haven't heard of them at all.
Find out how doctors see your brand, and whether market barriers are dragging your market share down, in Market Access Impact: GHD EU5.
Based on a survey of 150 adult and paediatric endocrinologists, the report covers 7 major therapies from Eli Lilly, Ipsen, Ferring, Merck KGaA, Novo Nordisk, Pfizer, and Sandoz. Handy graphs and charts show you how 7 barriers affect your market share, revealing which competitors you gain share from, and lose it to.
Insight into 7 Major GHD Treatments
Exploring Market Access Barriers
Market Access Impact: GHD EU5 explores key issues affecting drug manufacturers. You'll learn:
How barriers affect market access:
How barriers affect your brand:
A Report Based on Expert Knowledge
We surveyed 150 medical adult and paediatric endocrinologists30 from each EU5 country France, Italy, Germany, Spain, UKchosen from the largest community of validated physicians in the world.
All respondents have:
We conducted the survey between May 2nd and 10th, 2017.
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