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EBF BOX will bring George Foreman III's award-winning boxing fitness class series to America’s largest athletic club
EverybodyFights announced today that Midtown Athletic Clubs will feature the EBF BOX franchise at its flagship property – Midtown Athletic Club and The Hotel at Midtown in Chicago. EverybodyFights, a boxing fitness brand founded by George Foreman III, provides award-winning group class programming based on a professional fighter’s training regimen.
"We stress the member experience above all," says George Foreman III. "Midtown Athletic Clubs operates first-class facilities and the company has an incredible management team, making it a perfect fit for EBF BOX. Chicago also has a very rich boxing history, and I’m excited to share EverybodyFights with the city."
“When we set out to build Midtown Athletic Club and The Hotel at Midtown, our vision was to combine the best of boutique programming and big-club amenities under one roof,” said Steven Schwartz, president and CEO, Midtown Athletic Clubs. “Over the past decade, EverybodyFights has built a reputation for being the best boxing-fitness program in the industry. Featuring EBF BOX at the new club speaks to the caliber of programming our members and guests should expect to experience when they visit the new Midtown, whether their passion is boxing, yoga, tennis, Pilates, or the dozens of other activities they’ll be able to enjoy at our newest concept.”
Midtown Athletic Club and The Hotel at Midtown in Chicago is in the final stages of a $75 million transformation project. When complete, Midtown Athletic Club will be the largest premier health-and-fitness property in the U.S. at more than 575,000 square feet.
EverybodyFights, a boxing fitness brand founded by George Foreman III, has been recognized as the best gym in Boston for three consecutive years. The company's award-winning group class programming is based on a real fighter’s training camp, inspired by the soul of boxing and delivered in the style of a luxury fitness studio. EverybodyFights’ first-class trainers & cutting-edge programs inspire participants to unleash their inner fighter and attack life’s challenges with strength, discipline & resolve. The brand is rapidly expanding and poised to grow globally with its compelling in-gym franchise model and robust six-revenue stream standalone concept.
About Midtown Athletic Clubs
Midtown Athletic Clubs manages a portfolio of super-premium health and fitness clubs in the U.S. and Canada, including Midtown Athletic Club and The Hotel at Midtown in Chicago, which is scheduled to open in 2017. Midtown provides members and guests with the places and people to help them live healthy and happy lifestyles. Midtown Athletic Clubs feature the best of everything at world-class facilities – from spas to swimming pools, tennis to turf training, bistros to boutiques, and of course, state-of-the-art fitness. For more information, please visit www.midtown.com.
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