Tears & Laughter in the Workplace: Billion Dollar Brand Anytime Fitness is onto Something

02:10 EDT 2 Aug 2017 | PR Newswire

WOODBURY, Minn., Aug. 2, 2017 /PRNewswire/ -- The CEO praises employees who cry at work. The President hams it up as Capt. Kirk in satirical company spoof videos. They both wear kilts – for no apparent reason – when speaking to mass audiences at major industry events. Oh, and they built a high-growth company, Anytime Fitness, to 3,500+ gyms on five continents in 15 years, topping $1B in system sales. Now, the global gym's co-founders, Chuck Runyon and Dave Mortensen, have released a book unveiling their secret, somewhat unusual, formula for success.

Experience the interactive Multichannel News Release here:

Set to hit shelves August 25, 2017 and available now for pre-order, Love Work: Inspire a high-performing work culture at the center of people, purpose, profits, and play, serves as a functional "how-to" manual for business leaders, managers, coaches and influencers seeking to create a high-performance team. For Runyon and Mortensen, "work" is meant to be a wonderful, rich experience that elevates companies to new heights – starting with building a thriving workplace culture.

"Culture is the personality of your business. It has become highly scrutinized because in business, everyone wants to win, and will identify, study, and copy any behavior that gives them an extra edge to claim victory over opponents," Runyon said. "In the last four decades, one thing has consistently risen to the top as a powerful competitive advantage across all industries: workplace culture. Love Work provides a roadmap for companies to make a major shift – to direct more energy toward enhancing culture, assembling and empowering the right team, and in the process grow their businesses to unimaginable new heights."

Throughout their careers and in launching and growing Anytime Fitness, Runyon and Mortensen have inspired individuals, families, and entire communities to become healthier, happier, and more successful. Each chapter of Love Work shares the secrets of their leadership mentality with tangible tactics to inspire others to love work as much as they do.

Readers will walk away with a toolbox of skills and valuable guidance on building a culture at the intersection of People, Purpose, Profits, and Play:

  • People – How to really value people. A focus on individual development and coaching returns a highly engaged team member. Collaborative workforces will band people together to work toward common goals. Proper hiring, onboarding, and feedback will welcome the right people on the team and encourage them to stay.
  • Purpose – How to find purpose in yourself and your organization. Finding the right pathways to become clear about your purpose in life and ignite passion in others.
  • Profits –Know the numbers, how to invest in long-term strategies, how to stay curious about the business and industry in order to support the needs of a changing client base.
  • Play – The average person works 2,100 hours a year, so why not make work fun? There are various types of workplace play that wake up a disengaged workforce. And when employees are engaged, their productivity, creativity, service and collaboration significantly increases.

"Culture is the top competitive advantage. The key to creating a high-performance culture is achieving high employee engagement through the 4Ps," Runyon added. "When your team members find fulfillment in their jobs at multiple levels, then they truly begin to Love Work."

All readers have access to more than a dozen helpful, downloadable guides and tools available at Those who pre-order or bulk-order will be eligible for a variety of offerings, including a chance to win tickets to the exclusive upcoming Love Work Retreat.

About Anytime Fitness Ranked #1 on Entrepreneur's prestigious Top Global Franchise list, Anytime Fitness is the fastest-growing gym franchise in the world, with more than 3,600 gyms serving nearly 3,000,000 members on five continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities which feature top-quality exercise equipment. Gyms are now open in all 50 states, Canada, Mexico, Australia, New Zealand, England, Scotland, The Republic of Ireland, Wales, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Chile, Japan, Singapore, Malaysia, Hong Kong, China, Taiwan, Belgium, Italy, Sweden and the Philippines.  All franchised gyms are individually owned and operated.  Join one gym and use them all. For more information about Anytime Fitness and its franchise opportunities, please visit

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SOURCE Anytime Fitness


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