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New Public Service Announcements Share Important Health Message Through Lighthearted Animal Videos
A new report from the Centers for Disease Control and Prevention (CDC) finds that 84 million American adults (more than 1 in 3) have prediabetes, a condition in which blood glucose (sugar) levels are high, but not high enough yet to be classified as type 2 diabetes. People with prediabetes have increased risks to their long-term health, including developing type 2 diabetes, heart attack, and stroke. Nearly 90 percent of people with prediabetes are not aware they have the condition.
The American Diabetes Association (ADA), American Medical Association (AMA), and CDC, along with the Ad Council, are releasing new Public Service Announcements (PSAs) to build on a successful campaign that helped hundreds of thousands of Americans learn their risk for developing type 2 diabetes. The new, lighthearted PSAs offer viewers a “perfect way to spend a minute” where they can take the one-minute prediabetes risk test while also doing something everyone loves — watching adorable animal videos. Boston Heart is proud to lend its support to the campaign, which raises the urgency of prediabetes and emphasizes the positive message that prediabetes can often be reversed through everyday lifestyle changes. The campaign encourages people to take a short online test at DoIHavePrediabetes.org to learn their risk and to speak with their doctor to confirm their diagnosis. The website features lifestyle tips and connects visitors to the CDC-led National Diabetes Prevention Program.
“In the past 50 years diabetes rates have increased 7-fold in American adults,” said Michael Dansinger, MD, Medical Director of Patient Wellness at Boston Heart Diagnostics and Founding Director of the Diabetes Reversal Program at Tufts Medical Center. “But I see a brighter future ahead where diabetes rates finally start to decline as a result of the national diabetes prevention program. We’re proud to contribute to this national effort to reverse diabetes trends and improve the health of our population by preventing diabetes before it occurs, in as many people as possible.”
Prediabetes can often be reversed through weight loss, diet changes, and increased physical activity. Diagnosis is critical, as research shows that people are much more likely to make the necessary lifestyle changes once they are aware of their condition. In an effort to reverse this trend, Boston Heart is supporting the national effort and working to make an impact in the community through the latest addition to the Lifestyle Program— The Personalized Diabetes Prevention Program.
Boston Heart’s Personalized Diabetes Prevention Program incorporates the Boston Heart Lifestyle Program with a more focused coaching program to empower participants to take control of their health and engage in lasting lifestyle change to prevent or delay type 2 diabetes. Founded in science and led by Registered Dietitian Coaches, who are clinical experts specializing in behavior change, the program provides patients access to an online portal where they can find effective tools and resources like recipes, customized menus, a food journal and more.
Additional information on the campaign is available online at DoIHavePrediabetes.org and information about Boston Heart is available at bostonheartdiagnostics.com.
About Boston Heart
Boston Heart Diagnostics is transforming the treatment of cardiovascular disease by providing healthcare providers and their patients with novel, personalized diagnostics and integrated customized lifestyle programs that have the power to change the way clinicians and patients communicate about disease and improve heart health. Boston Heart looks beyond the “good” and “bad” cholesterol assessment that conventional labs provide to give a more complete picture of heart health. Founded by renowned cardiovascular researchers and led by seasoned lab and diagnostic executives, Boston Heart is one of the fastest growing health companies in the country. For more information on Boston Heart Diagnostics, please visit www.BostonHeartDiagnostics.com.
Kate Contreras, 617-520-7088
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