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The program will help pharmaceutical marketers enhance brand strategies
Pharmacy Times®, the leading full-service pharmacy media resource in the industry will host “Insight Into the Advancing Pharmacy Segment,” on Aug. 17 at 8:00 a.m. ET, announced Michael J. Hennessy Jr., president of Michael J. Hennessy Associates Inc., parent company of Pharmacy Times.®
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170808005902/en/
“The pharmacy sector is constantly evolving, and we are offering this training program to assist pharmaceutical marketers in refining their brand strategies in this complex market. Through this program, we aspire to provide insight into emerging market trends and the economics of the pharmacy business,” said Brian Haug, President of Pharmacy & Healthcare Communications LLC, a subsidiary of MJH Associates.
“Insight Into the Advancing Pharmacy Segment” will delve into such topics as quality measures, patient access, Medication Therapy Management, alternative sites of care and the prescription pathway. The attendees will also receive an opportunity to interact and exchange ideas with the expert faculty: Troy Trygstad, PharmD, Ph.D., MBA, editor-in-chief of Pharmacy Times® and vice president of pharmacy programs for Community Care of North Carolina; Tripp Logan, PharmD, vice president, Logan & Seiler Inc; and Samuel Stolpe, vice president, Private Sector, Scientific Technologies Corporation.
Previously, Specialty Pharmacy Times®, a subsidiary of Pharmacy Healthcare & Communications LLC, hosted an industry training program that focused on marketing strategies in specialty pharmacy. The well-received event brought together some of the most sought-after specialty pharmacy experts and thought leaders who discussed pressing issues faced by pharmaceutical professionals and solutions to improve the patient journey.
For more information and to register, visit http://www.pharmacytimes.com/pharmacyinsightstraining.
About Pharmacy Times®
Pharmacy Times® is the leading media resource for pharmacists and the pharmacy industry, providing practical clinical and professional information pharmacists can use in their everyday practices when counseling patients and interacting with other health care providers. Each issue and the website contain articles and features covering industry trends, medication errors, drug interactions, patient education, disease state management, patient counseling, product news, pharmacy law and more. Additionally, Pharmacy Times Continuing Education™ is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. Pharmacy Times® is part of Michael J. Hennessy Associates Inc., a full-service health care communications company offering education, research and medical media.
About Specialty Pharmacy Times®
A bi-monthly journal and daily news website serving the business and practice of specialty pharmaceuticals and therapy, Specialty Pharmacy Times® focuses on the key areas surrounding specialty pharmaceuticals and the enhanced practice needs of pharmacists in this arena. Articles are authored by leaders from all areas of specialty practice, including administration, academia, policy, information systems, managed care, clinical practice, business management, nursing, and, most importantly, pharmacists who interact with patients on a daily basis. Readers include the payor community, specialty pharmaceuticals manufacturers, government, allied health care professionals and pharmacists. Specialty Pharmacy Times® is part of Michael J. Hennessy Associates Inc., a full-service health care communications company offering education, research and medical media.
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