Celebrate Children's Eye Health and Safety Month with Window Film

06:14 EDT 8 Aug 2017 | PR Newswire

WASHINGTON, Aug. 8, 2017 /PRNewswire/ -- More than 12 million Americans have children who may be receiving dangerous levels of ultraviolet (UV) rays from the sun when they sit near unprotected windows, according to a Harris survey conducted on behalf of the International Window Film Association (IWFA). In honor of Children's Eye Health and Safety Month this August, the IWFA encourages consumers to consider having professionally installed window film applied to the windows on their homes and vehicles to block these invisible, but dangerous UV rays.

TWEET THIS: Celebrate Children's Eye Health & Safety Month with pro-installed window film. @IWFAinfo to learn more

According to The Vision Council, a child's ocular lens cannot effectively filter out UV rays like the mature lens of an adult eye, so more radiation reaches the retina. Repeated exposure to UV light increases the risks of many issues for the eyes including blurry vision and cataracts.

"While many parents are careful to protect their children with sunscreen when outdoors, many are unaware of the dangerous impact the cumulative effect of unseen UV rays can have on their eyes, inside their home or car, even while at school, or on the school bus," said Darrell Smith, Executive Director of the IWFA.  "Untreated windows protect the eyes from only about 25 percent of damaging UV rays, while professionally installed window film blocks up to 99 percent of UV rays from penetrating through the glass."

A professional installation of window film can be done in a few hours, is budget friendly, and provides a way to help protect children eyes and skin. Additional benefits include lower energy costs, more even interior temperatures inside the home or vehicle, protection from the fading of furniture and rugs, and potential energy rebates.

To learn more about how to better protect children from the sun while at home, or on the road, be sure to download and read the IWFA's Beauty Inside & Out e-Booklet and Consumer Guide to Automotive Window Film e-Booklet. To find professionally accredited window film installers near you, visit the IWFA website at Find An Installer.

About the International Window Film Association
The International Window Film Association (IWFA) ( is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the window film industry though the use of education, research, advocacy and consumer awareness.  The organization builds alliances with trade associations, utilities and government agencies to advance dealers' and distributors' businesses and provide value to their customers. Learn more at, and on Facebook and Twitter.

Contact:Erin Vadala; Warner Communications; 978-468-3076

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SOURCE International Window Film Association


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