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ASHEVILLE, NC--(Marketwired - August 08, 2017) - Avadim Technologies Inc. ("Avadim"), the Bionome Therapies™ life sciences company, today announces the launch of its newest topical therapy, Theraworx® Relief, nationwide in major U.S. pharmacies, including Rite Aid. Available without a prescription, Theraworx® Relief is an easy-to-use, fast-absorbing foam or spray that can be applied daily to prevent muscle cramps and spasms, or as needed to release a cramp quickly -- and reduce muscle soreness. Now available for purchase in-stores in a 7.1 oz. foam or spray bottle, Theraworx® Relief can be found in the Pain Relief section.
"Theraworx® Relief is unlike anything that's currently on the market today," said Steve Woody, CEO of Avadim Technologies. "Millions of Americans suffer from leg cramps and spasms, but there's nothing that works without requiring a prescription or resulting in side effects. Whether it's a muscle cramp in your calf, foot, or thigh, Theraworx® Relief works quickly to both prevent and alleviate cramps and spasms. We look forward to becoming the most trusted over-the-counter therapy as we alleviate muscle cramps for the millions of Americans that struggle with this chronic health problem every day."
Unlike other topical muscle therapies that provide a superficial heating or cooling sensation, Theraworx® Relief's unique formulation is made from a proprietary blend of safe ingredients that work with the body's own natural functions to relieve and even prevent cramps and spasms. Safe for daily use, it does not interfere with medications or other topical products -- and is gentle enough to be used by top hospitals, yet powerful enough to be part of the muscle therapy used by elite athletes.
The launch of Theraworx® Relief will be supported by an advertising campaign, which kicked off on July 31st
. The campaign is produced by GR Match, LLC, which is an affiliate of El Segundo based Guthy-Renker, one of the largest direct to consumer marketers in the world. Television commercials are scheduled to launch in Q4 2017.
About Avadim Technologies Inc.:
Based in Asheville, North Carolina, Avadim is the Bionome Therapies™ life sciences company. Avadim, in process of creating more than 500 jobs in North Carolina, has created a new health order by eradicating the existing "sick care" approach to deliver true "health care" through topical Bionome Therapies™ engineered to restore the skin's natural ecosystem -- each with the potential to dramatically enhance the quality of life for a lifetime. People are accepting of today's standard of care (get sick, treat & repeat) even though it's inadequate and few companies have stepped up to challenge this simply unacceptable approach that has been in existence for decades. Avadim is the industry leader in delivering true microbiome compliance with effective outcomes. Microbiome compliance ensures the therapy does not negatively effect the colonization of the skin's microorganisms that human beings depend on to stay alive.David Fann, President828.251.7111 Office904.251.4910 CellJoe McGuire, Chief Financial Officer 828.251.7111 Office904.228.2603 CellAvadim Technologies Inc.81 Thompson StreetAsheville, NC 28803:KCSA Strategic CommunicationsValter Pinto212.896.1254Liz WhiteKel & PartnersO: 617.904.9393, ext. 151C: 978.621.9281NEXT ARTICLE
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