Sabinsa Joins Global Curcumin Association as Founding Board Member

04:36 EDT 9 Aug 2017 | PR Newswire

SPRING, Texas, Aug. 9, 2017 /PRNewswire/ -- Today, Trust Transparency Consulting announced that Sabinsa Corporation has become a Founding Board Member of the Global Curcumin Association (GCA), established through Trust Transparency's incubator program of single ingredient trade associations. Sabinsa is a highly regarded global ingredient supplier with a broad scientific and intellectual property platform to support its products, including Curcumin C3 Complex®, C3 Reduct, and Uc3 Clear.

"With Sabinsa's leadership role in advocating best practices, their decision to be a Founding Board Member of GCA validates our conviction that visionary companies see value in banding together with like minded businesses to promote and protect a significant category," said Trust Transparency co-managing partner Len Monheit. "We are eager to begin executing the programs we have developed to support the rapidly growing curcumin category, even as we build out the rest of the membership with other companies committed to solid science, adherence to intellectual property law and quality systems."

As part of Trust Transparency's single ingredient trade association incubator program, the GCA will work to establish a best practice recognized third-party baseline for ingredient quality, identity and appropriate category definitions and standards. The association will also serve as a voice and supporter of science and education through all supply chain levels and customer, consumer and influencer communities.

"Sabinsa has worked very hard to promote and protect the integrity of the curcumin market from adulteration and IP infringement, while fostering research and promoting benefits and can thus attest to the efforts it requires," said Shaheen Majeed, President, Sabinsa Worldwide. "When presented with the opportunity to work together with other legitimate curcumin suppliers to protect the market, the decision was easy. We are very proud to be the initial Founding Board Member of the Global Curcumin Association, and intend to be active participants in the association becoming a proactive category voice."

The 2015 NBJ Supplement Business Report listed curcumin as one of its "Top 5 Growth Ingredients" and it has been in the top 10 for the past six years. The 2017 NBJ Raw Materials Report comments curcumin is the 4th best selling herbal product. Emerging science and ongoing marketing, education and effectiveness of the ingredient has provided consistent double digit annual sales growth over the past decade.

About Trust TransparencyTrust Transparency Consulting's expertise encompasses every aspect of trade association management, including operations, marketing, public relations, regulatory and scientific affairs. Our executives provide over 60 years of dietary supplement industry experience, including a deep understanding of all aspects of the global supply chain and what it takes to be successful in today's ever-changing climate.  Learn more at

About Sabinsa CorporationSabinsa's mission is to provide alternative and complementary natural products for human nutrition and well-being. Over the past 29 years, Sabinsa has brought to market more than 100 standardized botanical extracts, and privately funded clinical studies in conjunction with prestigious institutions in support of these products. With more than 100 full-time scientists conducting ongoing research in India and the United States, Sabinsa and parent company Sami Labs Ltd. continue to develop, patent and manufacture phytonutrients for the world market, with ingredients that are both Halal and Kosher. For more information, visit

Media contact:
Traci Kantowski

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SOURCE Trust Transparency Consulting


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