Track topics on Twitter Track topics that are important to you
What is a patient journey, and why does it matter so much for market access? Should the healthcare profession be focusing more on the patient journey, and what benefit would that have for future sufferers?
These are critical questions, especially given that the patient journey is an invaluable tool in:
The ‘patient journey’ is the complete story of a patient's experience in the healthcare system – from the onset of the symptoms to treatment, covering all the steps of care. It follows the ‘patient pathway’, tracking the number of patients from the diagnosis stage.
One of the main advantages of understanding the patient journey is that it shows the real-life situation, with all its unpredictable factors and hurdles, rather than an idealized picture of a patient following treatment guidelines in perfect circumstances. Following such a journey helps to easily and effectively identify steps where healthcare is falling short, as well as highlighting inefficiencies (both in terms of treatment time and cost), offering the possibility of giving patients calmer and more welcoming experiences.
A market access issue?
Mapping the patient journey can be critical to enhancing market access for a medicine. Observing and gathering data allows us to:
By considering all aspects of the patient journey, we are far better able to understand the existing setup when it comes to managing diagnosis and treatment. We can also develop patient assistance and support programs to improve awareness of, and treatments for, a disease.
Companies can use patient journeys to improve a wide range of activities and get real results. They can be used to:
The use of patient journey data stands to benefit everyone; patients (through empowerment programs), commercial (by targeting the right patient segment) and the company more widely. Given the potential benefits, pharmaceutical companies should develop a robust mechanism to design effective patient journeys, which could prove instrumental when it comes to bridging treatment gaps and improving quality of life for countless patients around the world.
Behsad Zomorodi is the Founder and CEO of phamax, a Swiss healthcare consulting firm.
Original Article: The Patient Journey: A Tool for Market Access?NEXT ARTICLE
Health care (or healthcare) is the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in humans. Health care is delivered by practitioners in medicine, chiropractic, dentistry, nursing, pharmacy, a...