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Non-touring: Highlighter trend takes over

15:16 EDT 18 Aug 2017 | Drug Store News

According to Mintel’s new report, “2017: Back to Basics,” the industry is starting to see a backlash to heavy Instagram-style makeup. Sixty-nine percent of women spend 20 minutes or less on makeup each day, and consumers are looking for achievable beauty. Enter non-touring.

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