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Merck & Co has launched a promotional campaign featuring US singer and actress Mandy Moore, which marketing expert John Mack says targets America’s celebrity-obsessed market.
Original Article: FDA-list celebrities: Why Mandy Moore is the latest Big Pharma recruitNEXT ARTICLE
Merck and Co
Merck & Co is the 7th largest pharmaceutical company in the world based on annual sales, which reached $25,236m in 2009. They have developed 14 vaccines and over 40 prescription products in the major therapeutic areas of cardiovascular disease, respi...