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Hoping to be seen as powerful, consumers prefer wider faces on watches, cars, study finds

20:00 EDT 21 Aug 2017 | AAAS

(University of Kansas) People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products they buy, such as watches or cars, when they want to be seen in a position of power in certain situations, according to a new study led by a University of Kansas marketing researcher.

Original Article: Hoping to be seen as powerful, consumers prefer wider faces on watches, cars, study finds

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