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Personifying places can boost travel intentions

20:00 EDT 20 Aug 2017 | AAAS

(Queensland University of Technology) People who see animals as people and assign human traits to non-human objects are more likely to travel to destinations that are presented as being human-like, according to Queensland University of Technology research. A study from the QUT Business School, found that writing about a destination as if it were human could boost its appeal as a travel destination.

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