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Electrifying Catalysis: IKA Takes Bite Out of Apple to Launch Electrochemistry Product

10:30 EDT 22 Aug 2017 | Genetic Engineering News

For the past 12 months, the chemistry community has been intrigued by a slick (and expensive) promotional campaign sponsored by lab instrument maker IKA called “The Race,” featuring two organic chemists from The Scripps Research Institute, Phil Baran and Jin Quan-Yu. The campaign featured duels in motor racing and arm wrestling, leaving viewers somewhat in the dark as to what IKA was actually planning to announce. Now, the mystery has been solved in a special keynote from Phil Baran at the American Chemical Society (ACS) National Meeting that had more in common with a Steve Jobs product launch than a traditional chemistry keynote. Dressed in a black T-shirt and jeans, Baran showed off his abundant stage presence while unveiling a new benchtop electrochemistry device from IKA—the ElectraSyn 2.0. Judging by the multiple cries of “Wow” from the audience as Baran unveiled the sleek device, and the mob ...

Original Article: Electrifying Catalysis: IKA Takes Bite Out of Apple to Launch Electrochemistry Product

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