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First-of-Its-Kind Initiative Will Facilitate Cross-Learning and Partnership Between Behavioral Science Thought Leaders and Conservation Practitioners in the Field
Arlington, VA (PRWEB) August 22, 2017
Today, Rare, a global leader in behavior science for conservation announced the launch of the Center for Behavior & the Environment, an innovative new initiative designed to bridge the gap between thought leaders in behavior change research and field-based conservation practitioners. By closing the loop between the science of human motivation and decision-making and the practice of environmental protection, Rare hopes the Center will serve as a catalyst for promoting widespread adoption of more sustainable behaviors.
“The most urgent environmental challenges of our time have one thing in common: to solve them, people have to start behaving differently,” said Rare CEO, Brett Jenks. “The Center for Behavior & the Environment will bring the best insights from behavioral science and design to bear on the greatest environmental challenges we face. It will also be built on the idea that learning is a two-way street—rather than only focusing on practitioners learning from the latest research, we want researchers to learn from bright spots around the world, where solutions are already working.”
Simply by re-designing solutions with a people-first mindset, behavioral sciences are already having a significant and positive impact on public health, education, and personal finance. The Center will work with partners to bring this sort of innovation to the conservation sector, exploring how emotional appeals, social incentives, and the way choices are presented to people can improve our ability to protect natural resources so that both people and nature thrive.
The Center is supported in part by the Palo Alto, CA-based Gordon and Betty Moore Foundation.
"Ensuring our ecosystems are healthy and able to sustain communities for generations requires influencing the way humans interact with them,” said Aileen Lee, chief program officer for Environmental Conservation at Moore. “We’re honored to support the Center for Behavior & the Environment, which will foster collaboration between behavioral researchers and environmental practitioners, identifying and sharing effective approaches to helping communities around the world sustainably manage their natural resources."
The Center will deliver on three core areas:
The Center’s Advisory Board includes:
Support also comes from the Dickinson College for Global Environmental Activism, in Carlisle, PA, which awarded Jenks the 2017 Rose-Walters Prize. The prize was established to “focus attention on the need to reduce the impact of human lives on the planet.”
The launch of the Center coincides with its first initiative—a field immersion and learning exchange in the Philippines at one of Rare’s project sites, where leaders in behavioral design and conservationists at the site will evaluate the use of behavior change strategies in protecting small-scale fisheries.
This fall, Jenks will undertake a residency at Dickinson college where he and the Center team will pilot a Center-designed short-course on inspiring behavior change for conservation.
Learn more about the Center for Behavior & the Environment at: https://www.rare.org/center.
Ranked in the top 25 NGOs in the world by NGO ADVISORS, Rare is an innovative conservation organization that implements proven conservation solutions and trains local leaders in communities worldwide. Through its signature behavior change campaigns (called Pride campaigns), Rare inspires people to take pride in the species and habitats that make their community unique, while also introducing practical alternatives to environmentally destructive practices. Employees of local governments or non-profit organizations receive extensive training on fisheries management, campaign planning and social marketing to communities. They are equipped to deliver community-based solutions based on natural and social science, while leveraging policy and market forces to accelerate positive environmental change through programs in clean water, sustainable agriculture, and coastal fisheries. To learn more about Rare, please visit http://www.rare.org and follow us on Twitter: @rare_org.
ABOUT THE GORDON AND BETTY MOORE FOUNDATION
The Gordon and Betty Moore Foundation fosters path-breaking scientific discovery, environmental conservation, patient care improvements and preservation of the special character of the Bay Area. Visit http://www.moore.org or follow @MooreFound.
For the original version on PRWeb visit: http://www.prweb.com/releases/2017/08/prweb14623033.htmNEXT ARTICLE
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