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Supermarkets could trick you into buying fewer calories

16:30 EDT 22 Aug 2017 | Medical Xpress

Supermarkets could help their customers consume fewer calories by making small changes to the recipes of own-brand food products to reduce the calories contained in the product, without notifying consumers explicitly, according to a study published in the open access International Journal of Behavioral Nutrition and Physical Activity. So-called 'silent' product reformulation may be a promising strategy by which food retailers could contribute to lower calorie intake in the population, researchers at the University of Copenhagen suggest.

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