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Verizon launches cheaper unlimited plan to compete with rivals

07:57 EDT 22 Aug 2017 | Yahoo News

Verizon launches cheaper unlimited plan to compete with rivalsBy Anjali Athavaley NEW YORK (Reuters) - Verizon Communications Inc said on Tuesday that it was introducing a cheaper unlimited mobile data plan with some limits as it tries to lure customers away from rival wireless carriers. "While entry-level pricing appears more competitive, the changes more likely reflect the impact current plans are having on Verizon's network," Mike McCormack, an analyst at Jefferies, said in a note. "The move also follows a trend of differentiating unlimited plans to manage congestion and monetize the network." Verizon has been competing for customers with smaller rivals T-Mobile US Inc and Sprint Corp in a saturated U.S. market for wireless service as most consumers already have cell phones.


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