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Unlocking the Patient Voice: How Digital Data Capture is Transforming Healthcare Decision Making

03:09 EST 8 Nov 2017 | The Journal of mHealth

Tim Davis, Vice President, Digital Patient Solutions, ERTIntroductionAssessing the value and effectiveness of new drugs is essential in the pharmaceutical industry, but how these important decisions are made has undergone remarkable change in recent years, alongside huge advances in technology. Only thirty years ago, new drugs were assessed mainly on their commercial value, with the focus shifting in the following years toward cost- and clinical-effectiveness. Since then, Real-World Evidence

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