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Millennial men value altruism and self-care above traditional male qualities

20:00 EDT 24 Apr 2018 | AAAS

(University of British Columbia) Contrary to popular stereotypes, young men today are likely to be selfless, socially engaged and health-conscious, according to a new study from the University of British Columbia and Intensions Consulting, a Vancouver-based market research firm.

Original Article: Millennial men value altruism and self-care above traditional male qualities

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