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Want To Be Seen as Cool? Then Just Say, ‘Cheese!’

09:50 EDT 9 May 2018 | Science Blog

What makes a person cool? Is it clothes? Attitude? Social standing? One University of Arizona researcher says the difference in being seen as cool or not can be found in something as simple as a smile. Caleb Warren, assistant professor of marketing in the UA’s Eller College of Management, has spent his career trying to […]

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