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Marketing Experts Study Why Consumers Don't See the Benefits of GM Foods

13:00 EDT 13 Jun 2018 | ISAAA

Marketing experts Sean Hingston and Theodore Noseworthy from York University answered why consumers don't appreciate the benefits of GM foods and suggested some marketing strategies for GM foods based on field studies. Their article is published in the Journal of Marketing. According to the authors, studies have shown that moral opposition towards ...

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Bioethics
Bioethics is the study of controversial ethics brought about by advances in biology and medicine. Bioethicists are concerned with the ethical questions that arise in the relationships among life sciences, biotechnology, medicine, politics, law, and philo...