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A Physician's Online Reputation Can be Defined by Mainstream Media

05:43 EDT 10 Jun 2015 | MedPageToday Blogs

By Kevin, M.D.

A continuing series on physician online reputation.

Did you know that talking to mainstream media is a great way to define your reputation online? That's because newspaper stories and television appearances eventually will find their way online, and it's a great way to control the message that surrounds your name. An interview with the New York Times could be that piece of high-ranking content that can push negative news stories or negative reviews on to the second page of results, and fewer than 10% of readers will even go onto the second page of results. I talk to the media several times a week, and it's a great way to talk about breaking health news, debate healthcare reform, and explain why more of us need to be involved with social media. Also, it's a great way to define your online reputation. This article originally appeared in KevinMD.com.

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