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(Institute for Operations Research and the Management Sciences) By 2015, e-book sales had grown to comprise 20 percent of all book sales. To ensure e-book sales did not undermine print sales, publishers frequently delayed the digital publication date for several weeks after the print edition has been released. However, new research in the INFORMS journal Management Science found that delaying e-book sales does not lead to increased print sales, and can result in significantly fewer e-book sales once the digital version is made available.NEXT ARTICLE
The Top 100 Pharmaceutical Companies
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