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Why It's So Hard to Junk Bad Decisions--Edging Closer to Understanding "Sunk Cost"

15:25 EDT 12 Jul 2018 | Scientific American

Humans, rats and mice all exhibit the decision-making phenomenon, but new research suggests not all choices are equally vulnerable to it

-- Read more on ScientificAmerican.com

Original Article: Why It's So Hard to Junk Bad Decisions--Edging Closer to Understanding "Sunk Cost"

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