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Vitamin D is a fatsoluble, sunshine vitamin that is naturally present in very few food. Vitamin D performs a multifunctional role in the human body. It is called the sunshine vitamin, as the human body produces it when the skin is exposed to the sun's ultraviolet rays. Vitamin D supplements are increasingly recommended to children, especially due its deficiency, and also because it performs a host of physiological functions. It is required for proper absorption of calcium and phosphorus by the intestinal tract. It is required for normal growth and development of bones and teeth, protection against muscle weakness, and regulation of the heart. Vitamin D promotes calcium absorption in the gut, and maintains adequate serum calcium and phosphate concentrations, to enable normal mineralization of bone and to prevent hypocalcemic tetany.
It has been widely accepted that vitamin D deficiency VDD is a global health problem that impacts not only musculoskeletal health but also cause acute and chronic diseases. It is, thus, in the context of the global scenario, vitamin D is widely available as a dietary supplement.
Dietary supplements are continuously evolving, in order to cater to the niche population segments pregnant and breastfeeding women, geriatric, and pediatric nutrition and due to intensive fortification initiatives undertaken by governments, the world over. The increasing awareness related to vitamin supplements has led to favorable sentiments toward the vitamin supplements market.
The global vitamin D supplements market is expected to register exponential growth, with a doubledigit CAGR of 12.4% during the forecast period 20182023, due to the hectic lifestyle, increasing health consciousness, evolving dietary patterns, and the increasing demand for vitamin supplements, in the backdrop of emerging cases of micronutrient deficiencies.
The global vitamin D supplements market is segmented based on type, application, and geography. Under supplements and fortified foods, vitamin D is available in two forms D2 ergocalciferol and D3 cholecalciferol that are molecularly different. The two forms have traditionally been regarded as equivalent, based on their ability to cure rickets weakening of bones, due to extreme and prolonged vitamin D deficiency. The vitamin D2 ergocalciferol segment is expected to grow at a higher rate comparatively, as it is available from nonanimal sources fungi and plants as opposed to vitamin D3 cholecalciferol, which is animalderived. However, most studies have found that vitamin D2 is much less potent than D3 in raising the level of vitamin D in the blood stream.
AsiaPacific is projected to be the fastestgrowing market for vitamin D supplements, due to the increasing consumer awareness regarding vitamin D deficiency, and growing incidences of diseases, such as osteoporosis, osteomalacia, and rickets, in countries, such as India and China. In India, as food fortification is deficient, supplementing with pharmaceutical preparations is the only means of treatment of vitamin D deficiency. However, due to lack of awareness regarding the daily recommended dosage, there is a need for marketing and rational prescribing of the appropriate vitamin D supplement in the AsiaPacific region.
MAJOR PLAYERS: ABBOTT LABORATORIES, NESTLE SA, DM ALLIANCE NUTRITION, INC., FERMENTA BIOTECH LTD., KRAFT FOODS GROUP, INC., SYNTHESIA, AS., PFIZER, INC., KONINKLIJKE DSM NV, GROUPE DANONE S.A., and ARCHER DANIELS MIDLAND COMPANY, amongst others.
Recent Industry Insights:
Researchers from Medical College of Georgia at University of Augusta have quoted, based on randomized trials that large dosage of vitamin D rapidly reduces arterial stiffness.
The USbased Pure Mountain Botanicals launched a new product 5000 IU Vitamin D3 Drops that can be conveniently consumed with juice, water, or any beverage.
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