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Hotpoint Launches ‘Fresh Thinking for Forgotten Food’ Campaign With Jamie Oliver

08:30 EDT 13 Jul 2018 | 3blmedia - Health

Campaign focused on reducing food waste

SOURCE: Whirlpool Corporation

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This summer, Hotpoint is launching the Fresh Thinking for Forgotten Food campaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. Hotpoint’s research has revealed that despite being concerned about reducing food waste, every UK household is throwing away £271.44 of edible food every year, with a quarter of Brits admitting they waste food simply because they forget what they have in their fridge.

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Tweet me: This summer, Hotpoint is launching the Fresh Thinking for Forgotten Food campaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. http://bit.ly/2JkrICr

KEYWORDS: whirlpool corporation, Jamie Oliver, Food Waste, food consumption, cooking, hotpoint, NYSE:WHR

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Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism ...