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The food colors market is one of those key segments of the global food additives market and is be divided into two type: natural and synthetic edible pigment. Producers try to use wonderful appearance to stimulate consumers purchasing desire is driving the market.
The AsiaPacific food colorants market is estimated to grow at a CAGR of 5% during 2018 2023. The China market for food colorants is expected to grow at a CAGR of 4.5%.
Easy Availability of Raw Materials
China food colorant market is driven by easily available raw materials which includes fruits vegetables. Growing food safety concerns in the global food markets are pressurizing manufacturing to adopt clean labels. The major restraint the industry faces is the growing awareness on the ill effects of synthetic colors. This has triggered the demand for natural colors, which have high costs when compared to synthetic colors. The increasing disposable incomes, changing lifestyles in emerging countries are driving demand for processed foods. In order to attract the target segment companies tend to add food colorants.
Stringent food standards regulations by several regulatory bodies is proving to be a constraint for manufactures, thus forcing them to look at alternatives in the form of innovations in the natural colorants.
Synthetic Colors Hold the Highest Market Share
The market is segmented based on types which include synthetic and natural colors. Synthetic colors currently hold a major share, but natural colorants are the fastest growing segment in China food colorant market. Natural edible pigment is mainly extracted from a wide variety of plants and plant tissues, and also from animals and microorganisms. In China, the brown pigment used as food colorant is obtained from the shell of hazelnut, maize pigment from yellow maize and green tea pigment from low baddish fanning of Hangzhou green tea.
As there is increasing awareness about the harmful effects of usage of synthetic colors and the chemicals, the demand for natural food colors in the international market abruptly increases. As Japan and all European countries have banned trading of synthetic color made products, China food color market is also expected to shift towards natural food colors.
China Records a Prominent Market in Asia Pacific Food Color Market
AsiaPacific is estimated to see a high CAGR mainly attributed to rising economies and increasing consumption of processed foods. The AsiaPacific food and beverages colorants market is dominated by Australia and New Zealand, followed by Japan and China. The people's republic of China plans to ban seventeen synthetic food colorants with the fear that artificial food colorants affect the health of individuals, especially children. To gain market share, these companies are adapting numerous market strategies like innovative product development, partnerships, mergers acquisitions, and expansion of existing facilities.
Major Players: CHR HANSEN HOLDINGS, D.D. WILLIAMSON Co., ROYAL DSM, SENSIENT TECHNOLOGIES, FMC Corp, DOHLER GROUP, NATUREX SA, FIORIO COLORI S.P.A., KALSEC Inc.
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