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The blockchain in media, advertising, and entertainment market is expected to grow at a CAGR of 81.1% during the forecast period
MarketsandMarkets forecasts the global blockchain in media, advertising, and entertainment market to grow from USD 51.4 million in 2018 to USD 1,000.1 million by 2023, at a Compound Annual Growth Rate CAGR of 81.1% during the forecast period. The increasing adoption of blockchain technology for various applications in the media vertical and the utilization of AIenabled smartphones are expected to drive the market growth. The lack of regulatory standardization and integration with legacy systems are anticipated to affect the adoption of the blockchain technology, which, in tur, could restrain the market growth.
The application provider segment is expected to grow at the highest CAGR during the forecast period
By providers, the blockchain in media, advertising, and entertainment market is segmented into application, middleware, and infrastructure. Blockchainenabled applications change the distribution and production of content, help prevent illegal file sharing, and enable transparent rights managment for media, advertising, and entertainment market players.
North America is expected to have the largest market size during the forecast period
North America is expected to have the largest market size in the global blockchain in media, advertising, and entertainment market by region during the forecast period. The North American region has witnessed increased investments in the market. The US is the largest market for blockchainbased solutions in this region. In North America, the adoption of advanced technologies and digitization are expected to fuel the growth of the blockchain in media, advertising, and entertainment market.
Indepth interviews were conducted with Chief Executive Officers CEOs, marketing directors, innovation and technology directors, and executives from various key organizations operating in the blockchain in media, advertising, and entertainment market.
By Company Type: Tier I: 24%, Tier II: 42%, and Tier III: 34%
By Designation: CLevel: 32%, Director Level: 28%, and Others: 40%
By Region: North America: 28%, EMEA: 32%, and APAC: 40%
The report includes the study of the key players offering blockchain solutions for media, advertising, and entertainment vertical, such as IBM US, Microsoft US, SAP Germany, Accenture Ireland, AWS US, Oracle US, Digital Currency Group US, Bitfury Group US, Factom US, Guardtime Estonia, BRAINBOY Germany, ARK US, Auxesis India, Synereo Israel, NYIAX US, MetaX US, BTL Canada, Voise Canada, UJo US, BigchainDb Germany, Bloq US, Clearcoin US, iProdoos US, Current US, and Decent Switzerland. The report includes an indepth competitive analysis of these key players in the blockchain in media, advertising, and entertainment market, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.
The blockchain in media, advertising, and entertainment market has been segmented on the basis of providers, applications, enterprise size, and regions. The providers segment of the blockchain in media, advertising, and entertainment market includes application, middleware, and infrastructure. The application segment includes licensing rights management, digital advertising, smart contracts, content security, online gaming, and payments. On the basis of enterprise size, the market has been divided into Small and Mediumsized Enterprises SMEs and large enterprises. By region, the market is segment into 5 major geographic regions, namely, North America, Europe, Asia Pacific APAC, Middle East and Africa MEA, and Latin America.
The report would help the market leaders and new entrants in the blockchain in media, advertising, and entertainment market in the following ways:
1. The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various applications and regions.
2. The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.
Original Article: Blockchain in Media, Advertising, and Entertainment Market by Provider, Application Licensing Rights Management, Digital Advertising, Smart Contracts, Content Security, Online Gaming, Payments, Enterprise Size, and Region Global Forecast to 2023 [ReportNEXT ARTICLE
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