Healthcare Marketing Webinar – Marketing to Millennials as Healthcare Consumers

07:00 EDT 20 Sep 2018 | PR Web

Co-presented by Binary Fountain, Dayton Children’s Hospital and OM Healthcare, the webinar will address digital marketing strategies for attracting and building patient loyalty with the “experience generation”

MCLEAN, Va. (PRWEB) September 20, 2018

Millennials have set themselves apart from other generations, particularly when it comes to making consumer choices. So how has this influenced their decisions when it comes to healthcare? And how does this affect digital marketing strategies when it comes to attracting them as patients and building loyalty?

Binary Fountain, the leading online reputation management platform, Dayton Children’s Hospital and OM Healthcare will co-present a webinar entitled, “Marketing to Millennials as Healthcare Consumers.” The webinar will provide insights into the “experience generation” growing up as digital natives and how it has shaped their lifestyle and brand loyalty when it comes to shopping for healthcare providers.

Hosted by, this free, 60-minute webinar will provide healthcare organizations with:

  • Tips for “what works” and “what fails” when it comes to marketing to millennials.
  • Insights into what they look for in their care experience.
  • Survey results from Binary Fountain that provide insights into how millennials use online reviews.
  • A case study from Dayton Children’s Hospital on their experiences marketing to millennials.

Webinar: Marketing to Millennials as Healthcare Consumers
Thursday, September 27, 2018; 1:00 p.m. – 2:00 p.m. EDT
For more information and to register:


  • Aaron Clifford, senior vice president of marketing, Binary Fountain
  • Jordan Howard, vice president of marketing and strategy, OM Healthcare
  • Kelly Kavanaugh, vice president, chief strategy officer, Dayton Children’s Hospital

About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit or follow on Twitter @binaryfountain.

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