Sunshine Coast, a Leading Inpatient Drug Rehab and Alcohol Treatment Program in Canada, Announces New Video on Non 12-step Methodology

03:00 EST 29 Nov 2018 | PR Web

Sunshine Coast Health Centre is one of the leading residential or inpatient drug rehab and alcohol treatment programs in Canada. The company is announcing a new YouTube video explaining its non 12-step methodology.

VANCOUVER, British Columbia (PRWEB) November 29, 2018

Sunshine Coast Health Centre (SCHC), recognized as one of the top inpatient or residential drug rehabilitation and alcohol treatment programs in Canada utilizing a non 12-step methodology, is proud to announce a new video to YouTube. The short video aims to increase awareness of its program and its methodology which is different from the more common "12 Step" program. The Centre also focuses exclusively on men who suffer from drugs, alcohol, or other addictive behaviors.

“Amidst the drug and alcohol abuse crisis, we're reaching a tipping point in awareness of non 12 step methodologies to combat addiction,” explained Casey Jordan, Chief Marketing Officer. “Our methodology draws heavily on the work of Viktor Frankl and his work on meaning. We add in evidence-based treatment strategies to create one of the best inpatient or residential drug rehab and alcohol treatment programs in Canada. Our new video ad on YouTube aims to further increase awareness.”

To watch the video, visit To learn more about Sunshine Coast's Non 12-step methodology for drug rehabilitation and alcohol treatment, visit There, one can send a message for a private, confidential consultation. No two individuals are the same, and either the affected individual or his loved ones are encouraged to reach out for an assessment. All assessments are conducted in strictest confidence. Those suffering from a specific issue, such as alcohol dependency, can browse the website for topic-specific pages such as the page on alcohol treatment at

It should be noted that the residential treatment facility is located in Powell River, British Columbia, Canada, but that the Centre serves men from throughout Canada from BC cities such as Vancouver, Victoria, or Richmond as well as Alberta cities like Calgary or Edmonton and even cities from far-away provinces or cities such as Toronto, Montreal, or Winnipeg.


Here is background on this release. First, it is no secret that Canada faces a growing addiction crisis, with the addition of opioids and the so-called opioid crisis to the litany of drug, alcohol, and other substance abuse problems. The demand is growing across Canadian society for public and private treatment programs, as there is no "one size fits all" methodology that works for all persons. Second, the 12 Step Program, first created in 1939, has the most prevalent "brand recognition" among treatment methodologies, but newer, evidence-based treatment methodologies are bringing alternatives to Canadian society. Among the Non 12-Step methodologies, increasing attention has been focused on the work of Viktor Frankl, who survived the Auschwitz concentration camp, which can be combined with evidence-based treatments that provide medical therapy as well as psychological assistance to clients. Finally, residential drug rehabilitation and alcohol treatment programs allow clients to "reboot" their lives in a safe, supportive environment before reentry into society. By offering a male-only program, Sunshine Coast also simplifies the focus on rehabilitation from substance abuse in a supportive, focused environment. The new YouTube video is a short advertisement for the Center and aims to spark interest in non 12-Step methodologies to combat drug, alcohol, and other substance abuse problems as well as showcase the advantages of inpatient programs to combat drug and alcohol dependencies.


Sunshine Coast Health Centre is a 42-bed drug and alcohol rehabilitation facility exclusively designed for men, officially opened on the 15th of March 2004. The Centre has a philosophy of care that goes beyond just addiction to include personal transformation based on three key therapeutic principles: interpersonal relatedness, self definition (autonomy & competence), and intrinsic motivation. The Centre offers both drug rehabilitation and alcohol treatment near Vancouver, BC, but serving patients across Canada, particularly British Columbia and Alberta and cities such as Calgary, Edmonton and Red Deer. Sunshine Coast Health Centre uses a form of drug rehabilitation based on the research of Viktor Frankl and methodology of Paul T.P. Wong, namely 'Meaning ­Centered Therapy'.


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