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Quantzig's Marketing Mix Modeling Report: Predicting Optimal Mix of Marketing Variables

08:17 EST 7 Dec 2018 | Businesswire

Quantzig

A leading marketing analytics solutions provider, Quantzig, has announced the completion of their latest marketing mix modeling report for a dietary fiber foods supplier.The client is a leading dietary fiber foods supplier in the UK. Despite being well-known in the market, the company was finding it challenging to meet the diverse needs of its vast customer base and develop specific products. This forced the client to leverage Quantzig's precise marketing mix strategy to set the right foundation for their marketing initiatives and branding solutions to suit their specific goals.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181207005092/en/

Marketing mix modeling report for a dietary fiber foods supplier. (Graphic: Business Wire)

Marketing mix modeling report for a dietary fiber foods supplier. (Graphic: Business Wire)

Marketing a product or service is crucial for companies. They need to put up the right product or service at the right time and in the right place to gain the desired business results. Failure to do so could result in major losses. Companies require a lot of research and the right marketing mix strategy to develop a successful plan for their product offerings. A marketing mix strategy basically depends on four P’s i.e., price, product, promotion, and place but can vary according to the product or service offered. With the right marketing mix modeling approach, businesses can easily plan a product launch or evaluate an existing product offering.

“A marketing mix model helps companies to understand the true potential of a product or service and enables them to develop a successful plan for their product offerings,” says a market expert from Quantzig.

To devise a marketing strategy that suits your business objectives, Request a proposal today!

The marketing mix modeling solutions offered by Quantzig’s marketing analytics experts helped the client to understand their core business and marketing objectives. They gained accurate insights to promote their fiber foods in the market with respect to their competitors. The multiple regression techniques used in the marketing mix modeling technique helped the company to predict the optimal mix of marketing variables. The promotion strategies devised by Quantzig also empowered the client to persuade their customers to act immediately.

Book a free solution demo to visualize data and gain precise business insights.

The marketing mix modeling solutions devised by Quantzig helped the client to:

  • Predict the optimal mix of marketing variables.
  • Understand their core business and marketing objectives.
  • Want to devise an effective promotional strategy? Get in touch.

Quantzig's marketing mix modeling approach offered predictive insights on:

  • Devising compelling promotional strategies.
  • Developing customer-specific products.
  • Do you want more information on our marketing mix modeling techniques? Request more information.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

Press Contact
Quantzig
Anirban Choudhury
Marketing Manager
US: +1 630 538 7144
UK: +44 208 629 1455
https://www.quantzig.com/contact-us

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