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Increased physician-targeted marketing associated with higher opioid overdose deaths

21:11 EST 20 Jan 2019 | News-Medical.net

Many individuals cite prescription opioids as their gateway to illicit opioid use. However, while prescription opioids are involved in more than one-third of all opioid overdose deaths in the U.S., examining any correlation between prescription opioid overdose deaths and pharmaceutical industry marketing has been limited -- until now.

Original Article: Increased physician-targeted marketing associated with higher opioid overdose deaths

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