Mabel's Labels Launches Brand New Website

08:00 EST 22 Feb 2019 | PR Web

New Features Mobile Optimization, Streamlined E-Commerce Functionality, & An Intuitive, User-Friendly Experience

HAMILTON, Ontario (PRWEB) February 22, 2019

Mabel's Labels the award-winning market leader for labels for the stuff kids lose®, announced the launch of its new website, The new site, which went live on February 19th, features a modern and sophisticated design, along with improved functionality and faster load times to make personalizing and purchasing the durable, waterproof labels a more intuitive and user-friendly experience.

“We’ve watched our site traffic change drastically over the last few years,” says Julie Cole, co-founder of Mabel’s Labels. “Every year, more and more of our customers are interacting with our e-commerce store via their mobile devices. We’ve created a new and improved website that will address the needs of all our visitors, regardless of which platform they’re shopping from. We’re so excited for this new site and the improved functionality it will provide to our customers.”

Mabel's Labels new website focuses on mobile optimization and will provide a quicker, more responsive experience for the company’s ever-growing list of mobile users. While the products everyone loves will stay the same, some product and category names were changed to improve searchability, and the site’s design and photography were given a complete overhaul, for a fresher and more contemporary look.

When personalizing their labels, customers will now be able to see an accurate to-scale preview of their labels on items. To enhance the user experience, checkout, customer login and account management tools have also all been revamped. Customers will now have the option to use social checkout, read TrustPilot reviews while shopping and make quick and easy edits to items in their cart.

Along with the new site, the company is also launching their new loyalty program, My Mabel Rewards, which allows customers to earn points on purchases and referrals. Points can be redeemed for valuable discounts on future Mabel’s Labels products.

For more information on Mabel’s Labels, please visit

About Mabel’s Labels
Mabel’s Labels is the award-winning creator of durable “labels for the stuff kids lose!”®. Created by four moms frustrated by their children’s belongings leaving home, never to return, the brand offers classic and special-edition collections of the very best personalized, waterproof name labels and tags possible. Since 2003, Mabel’s Labels has grown from basement start-up into an award-winning, celebrity-loved phenomenon, with their line expanding to include child safety products, household labels and seasonal items. They sell worldwide and across North America via their e-commerce site, fundraisers at schools, daycares, camps and other organizations.

Mabel’s Labels has been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, Parents, In Style, The Washington Post, Huffington Post,, and countless blogs and websites. The brand was named to’s list of 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen. For more information, visit

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